Pages

Sunday 17 February 2013

Guinness brings Super Eagles to Lagos, hosts spectacular victory tour and concert

Guinness, proud sponsor of the Super Eagles in conjunction with the
Lagos state government flagged off the Super Eagles Victory tour. The
day long activity in honour of the African Champions, the Super Eagles
and the AFCON trophy, started out at a congratulatory reception held
at the State House in Lagos after which, the Tour continued in a
procession amidst fanfare and excitement, with the Trophy on display,
on through major locations in the city. At every point of the journey,
the procession met with and was greeted by excited and cheering Fans
who expressed appreciation to Guinness for Bringing the Champions of
Africa to Lagos and the Trophy to Lagos. The tour continued till the
Teslim Balogun stadium where the Eagles were hosted to a concert with
some of Nigeria's best on stage. The Managing Director/Chief Executive
of Guinness Nigeria Plc Mr. Seni Adetu at the Stadium announced that
the team would be presented a total sum of $50,000 representing the
earlier promised $5,000 for each goal scored from the team's 2nd match
against Zambia. The MD also mentioned that each member of the entire
team including the technical crew and staff would receive a year's
supply of Guinness products in varying proportions


Performers at the Teslim Balogun Stadium concert included Sound
Sultan, Terry G, Mr Raw, Tu-face Idibia and Kola Soul, amongst others.

Recall that Guinness affirmed its support for the national team well
ahead of the 2013 AFCON tournament and remained steadfast in its
resolve to galvanize support for the Eagles. The Guinness Fly with the
Eagles campaign offered 200 lucky Nigerians the opportunity to visit
South Africa and to cheer the Eagles on to victory. The brand went
ahead to make a clarion call to over 160 million fans to come out and
sign their goodwill message to the Super Eagles with the production of
the world's largest jersey, which went on display in two key cities in
Nigeria. Guinness in its drive to ensure Nigerians watched all the
matches live, established open fan parks for football lovers. With the
victory of the Eagles and the arrival of the cup in Nigeria, the
Guinness brand has once again demonstrated its passion for the game by
organizing the victory tour & celebration.

No comments: